I worked in this project as a 3 people is a group so we first started with the secondrary research then we conducted an interviw with our stakeholder “ Beatriz “ and we got more information about the Lisbon Frame.She talked with a lot of passion and was very eager to show us her space.
We interviewed 5 people, all were photography lovers.From the interviews, we learned that people loved film because they could cherish the little moments associated with film.Users commented about high film prices as well as going to film labs based on convenience and word of mouth.We learned that users, learned about film from a parent and continued to explore the medium on our own.
We felt that because many of the people we interviewed had a curious drive to invest time into their education on film, we were going to focus our efforts on the workshop services for an e-commerce user flow.
For our competitive analysis, we analyzed workshops, film labs, and touring websites.It seemed that other film labs had more expensive prices and offered less services.There really weren’t any workshops in Lisbon that allowed people to hone their photography craft.
In our heuristic evaluation we found various issues violating heuristic principles, but the severity never went over 3 on a 4 point scale.
The main issues were with Visibility of System Status; Aesthetic and Minimalist Design, and Flexibility and Efficiency of Use.
To fix these issues, we…
Based on our card sort, we were able to group our site map into shorter category titles. We found through the card sort that the original titles were too lengthy and were confusing.
For Cart sorting we used optimalworkshop.com which really recommende.
roblem Statement is: “Creative individuals need personalized experiences to hone their photography craft because they value the cherished memories that come from film photography.”
How Might We. . . : How might we develop unique experiences for creative individuals to preserve cherished memories?
We kept these two statements in mind while brainstorming for our prototypes.
Our user flow describes how Isabella ( Our User Persona )might interact with the redesign of the Lisbon Frame website, in purchasing a workshop.Drafting this user flow helped us brainstorm possible layouts for our UI designs.
We pulled inspiration for typography from vintage film adds and film festival advertisements. We were really drawn to the sans serif font. So for our redesign, we used Syne, as our primary font and a simple sans serif for our body text. The syne font still has enough personality to give the website redesign the feeling we saw in our moodboard.
For UI, our group really gravitated towards more minimalistic layouts, that really emphasized the images. In our user interviews with our Stakeholder, it was clear that she didn’t like color. She went as far as saying “color is boring”. She prefers to shoot with B&W film. We desided to honor her by ensuring minimal color, only using images as pops of color.
As we’ve already had the website so we start our design from website.First we wanted a full cover photo in our home page and a transparent navbar on it but after our user visibility test we found out it’s not clear to read so we push menu on the navbar.
After finishing Mid-Fi we turned back to our mood board to have some changes in our vibes to be more vintage and as she said before colos are boring so we keep our design in balck & white with Simple Minimal design.
AS we are designing for Photoghrap lovers, so our concept was designing the website and mobile like leafing an album of photo, so this is why we used swiping photos and arrows.
As our stakeholder dosen’t have complicated services so we didn’t faced to a big challenges so, we put services and “who we are” on the home page to make a more clear user flow.
During the user visibility testing we came up with 2 big problem:
1- users need a short information about the workshops on the workshop page they don’t want to click on “learn more” button. so we add short description under workshop’s lable.
2- users felt confusing during the schedueling because they can't recognize the availble days or do they able to pick any day they want, or they even asked: sholdn’t be a fixed scheduel for a workshop?
This problem was our biggest challenge in this project, so according the High-Fi Prototype we tried to solve the problem by designing a clrea schedule.
we pretty much do the same thing for Mobile as well as desktop protoype.
but during the prototype testing we found out people willing to scroll down insted of swiping so we add scrolling in home page butwe kept the swiping on workshop page.
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